When creating a new website or redesigning an existing site, there are four critical rules which the designer should follow to make the site effective and functional – and successful.
1. Easy to Read
When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.
Break up Your Content
Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea – this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.
Color and Fonts
To help readability, use high contrast colors darknet links between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.
Things to avoid with content color:
- Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.
- Avoid using an image behind your text.
- Avoid using bright text colors on bright backgrounds.
Fonts Matter One simple statement covers the font issue:
- Simple fonts are the best; the more fancy the font, the harder it is to read.
Since many browsers only have the standard font set, use standard fonts. In reality, there is no “standard”, but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.
Standard Compliant Browser for Development
When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!
2. Simplify Navigation
The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.
Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.
Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text: